Initial Assessment: While staying at a hotel in Turkey, I noticed the company’s website didn’t showcase its rooms, amenities, or overall guest experience. The site was cheaply made and poorly structured, yet the business was attracting strong Google traffic. No one had approached the director about this missed opportunity — except me — and it was clear that the company was losing potential revenue due to an underperforming digital presence.
Discovery & Strategic Thinking: I met with the director and explained how the website was failing to convert visitors despite healthy traffic. From a technical and operational perspective, the problem wasn’t attracting visitors — it was guiding them through a clear, intuitive path to booking. I planned a solution that would transform the existing traffic into measurable revenue without overcomplicating the system.
Execution & Implementation: I designed and built a modern website that clearly showcased rooms, features, and unique aspects of the hotel. Alongside the redesign, I implemented a booking engine that provided a straightforward, user-friendly path to completing reservations. Every decision — from layout and imagery to booking flow — was informed by the principle of reducing friction for visitors while maintaining maintainable, scalable systems for the business.
Outcome & Results: Within weeks of launch, the hotel saw a 12.5% increase in bookings revenue. The approach ensured that existing web traffic was fully monetized and that the hotel’s digital experience matched its operational goals. By aligning technical execution with business outcomes, the solution delivered both immediate impact and a foundation for future growth.
If you want guidance on turning your web traffic into revenue with low-risk, high-impact technical solutions, feel free to book a consultation.