Initial Assessment: A professional approached me wanting to launch an e-commerce business with £10k. The goal was to sell women’s accessories online. He had no prior technical or e-commerce experience and was seeking guidance on how to get started.
Discovery & Technical Analysis: I quickly evaluated the feasibility of the idea. I realized the segment would likely be low-margin, high-volume, and require significant upfront investment and storage — risks the client hadn’t considered. To reduce financial and operational exposure, I recommended starting with a Shopify store focused on briefcases using a dropshipping model. This setup simplified logistics, lowered upfront costs, and allowed the business to grow steadily while staying manageable from a technical standpoint.
Strategic Planning & Market Research: I conducted a thorough market and technical analysis, mapping competitors’ online strategies, identifying conversion bottlenecks, and studying UX patterns that drive sales. From this, I designed a roadmap for product selection, pricing, and store layout that maximized the likelihood of sales while keeping the system simple, scalable, and maintainable.
Execution & Iteration: We built the Shopify store and launched with a curated selection of briefcases. I implemented continuous performance tracking using Microsoft Clarity, monitored user behaviour, and made iterative improvements. Adjustments included optimizing product pages with high-quality images, reviews, and descriptions, modeling UX after high-converting competitors, and refining pricing to test demand. Each decision ensured the system remained robust and easy to scale over time.
Outcome & Learnings: The store generated initial sales, validating both the concept and the technical setup. Limited marketing budget meant growth was constrained, highlighting the need to balance technical solutions with practical business realities. The project provided a repeatable framework for launching low-risk, scalable e-commerce ventures, minimizing operational complexity while setting the foundation for growth.
If you want guidance on launching technically sound, low-risk online ventures that scale efficiently, feel free to book a consultation.